No Label, No Brand, Just Human? Pop Culture is Trash? Noname's new "Song 32"

AWW SHEEET. . . was my first reaction when I heard the opening swirls of an organ, deep bass, and snare hits that greet us on Noname's new single entitled " Song 32". More than anything else she's put out to date, " Song 32" accounts for her thesis statement on her name & places her identity in the music world at large. She's so far away from dropping in on Ellen, showing up at a Democratic candidates rally, or exploding on twitter. If you're into that stuff, the art that gets approved by mainstream pop culture like I am, "Song 32" will call you out for your bullshit and make you feel like you've been sleeping, failing to see the world from a critical lens. You know she's right. You know liberal savior Obama bombed Lybia. You know Nike shoes are the same thing as Walmart shoes, minus the swoosh. This anti-branding, anti-corporate stance, which is reflected in both her name and the title to this song, comes complete with references to Adam and Eve, original sin, Dave Chapelle, Kendrick Lamar, Viacom. . . with different judgments cast on each. This pastiche of words from this former slam-poet makes you think twice, and when immersed in the song, you can feel the humanity underneath modern commercialism crying out for attention. The dark, brooding sound of the music here suggests that we keep our cool, keep our senses, keep our common sense rooted in something deeper than Amazon.com.